Japan’s Zelda: Hyrule Lifestyle merch includes Master Sword umbrella, “secret” music sound sensor

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Make your everyday life a little more legendary with a Hylian shield shoulder bag and other Nintendo nods.

Merchandiser Banpresto’s Ichiban Kuji lottery system is an unusual sales framework. The way it works is customers walk into a 7-Eleven convenience store or participating bookshop, arcade, or specialty store that sells the raffle tickets, pay the fee, and win a randomly determined prize.

Of course, in order to convince people to go for something without knowing exactly what they’re going to get, Banpresto has to offer some pretty tempting prizes. In the past, those have included adorable sleeping bag Pikachus and R2-D2 cookware, and now Ichiban Kuji is teaming up with video game giant Nintendo’s Legend of Zelda franchise.

【お知らせ】ゼルダの伝説が一番くじになりました。セブン-イレブン店舗、書店、ホビーショップ、ゲームセンターなどにて、5/20(土)より順次発売予定です。 bpnavi.jp/kuji/item/1987 https://t.co/Ux4z5Vofg6


ゼルダの伝説 (@ZeldaOfficialJP) April 21, 2017

Many of the prizes may look like miniature toys in the tweeted photo, but they’re actually all practical items even adult fans can use in their daily lives, in keeping with the collection’s name of Hyrule Lifestyle. Those Hylian shields, for example? They’re really 35-centimeter (14-inch) single-strap shoulder bags. Wondering why the Master Sword looks shorter than usual? Because it expands into an umbrella.

The pixilated heart is, in fact, a serving dish that measures

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