Yuri!!! on Ice‘s figure skaters look like they have been getting to know a much warmer, less solid form of water for a collaboration with the Tokyu Hands department store. Yūri, Victor, Yuri, Otabek, Phichit, and J.J. jumped out of the pool and onto a promotional poster for the campaign.
The collaboration will offer merchandise and “mini character goods” featuring special illustrations of the characters in their swimming gear. Participating stores will offer limited quantities of the exclusive merchandise.
The campaign will run at the Tokyu Hands stores in Shinjuku, Shibuya, Umeda, Hakata, Matsuyama, Okayama, Hiroshima, Ōita, Kagoshima, and Nagoya from July 17 to August 23.
Yūri, Victor, and Yuri are also baring their abs this summer for the latest hug pillows inspired by the anime. Yuri!!! on Ice won the Japan Character Grand Prize New Face Award at this year’s Japan Character Awards. A special cafe for the anime is running in Tokyo until Sunday.